Ask to inspect real work
Screenshots can be useful, but live websites and clear explanations of the work provide stronger evidence. Ask which parts the agency designed, developed, optimized, or automated.
Clarify ownership before payment
The proposal should explain who controls the domain, hosting, source code, content, analytics, accounts, and customer data. Hidden ownership restrictions can create expensive problems later.
Look for a measurable launch standard
Professional delivery should include more than visual approval.
- Mobile and browser testing
- Form and integration validation
- Performance and accessibility review
- Analytics and conversion setup
- Technical SEO and indexation checks
- Account handoff and documentation
Prefer realistic communication
Be cautious with guaranteed rankings, unexplained traffic claims, or promises that ignore the business context. A strong partner should explain uncertainty, dependencies, and tradeoffs clearly.